[Your bold mission headline — plain language, ≤12 words]
[Value proposition subtext — 2 sentences. Name the problem, name the solution, name who it’s for.]
The Problem
[Name the climate + youth mental health crisis — plain language]
[Problem paragraph — 3–4 sentences. Name what young people feel. Name why schools aren’t equipped. Make the educator reading this feel seen. Transition into the stats below.]
XX%
[Stat about youth eco-anxiety or climate mental health. Source it.]
XX%
[Stat about educator unpreparedness or lack of climate ed resources. Source it.]
XX%
[Bridge stat — pivots from problem to solution. Shows change is possible.]
What We Do
[Solution headline — plain language, not program names]
[1–2 sentences. Name the format, who delivers it, who it’s for.]
[Program Name]
[2–3 sentences. Lead with the student experience. Name what changes for them — not what curriculum it covers.]
[Program Name]
[2–3 sentences. What does a student experience? What does it change for them?]
[Program Name or “For Educators”]
[2–3 sentences. If teacher-facing: lead with practical value — ready-to-use, curriculum-aligned, grade-appropriate.]
Who We Serve
[Audience-first headline. Speak to them directly.]
[3–4 sentences. Open with a real moment. Name the tension. Name the transformation. Speak directly to the educator.]
Our Approach
[Frame your method. What makes BTD’s approach distinct?]
Step 01
[Approach / Tool Name]
[2–3 sentences. What happens in the classroom? What does a student DO and how does it change them?]
Step 02
[Approach / Tool Name]
[2–3 sentences.]
Step 03
[Approach / Tool Name]
[2–3 sentences. End with the outcome — what is different after Step 3? Name the transformation explicitly.]
[Real quote from student or teacher participant. Must answer: “What changed after BTD?” Specific, unexpected, authentic.]
— [First Name, Grade & School or Role], Regina, SK
“[Second supporting quote — different role from hero quote above. Ideally a teacher’s perspective on classroom impact.]”
— [Name, Role]
“[Third supporting quote — a third voice or role. Could be admin, volunteer, or different grade/city.]”
— [Name, Role]
Impact by the Numbers
[A line that frames the scale — makes the numbers feel meaningful]
XXX+
[e.g. Students Reached]
XX
[e.g. Schools Across Saskatchewan]
XX%
[Outcome stat — e.g. of participants who report feeling more prepared to take climate action. Source it.]
X
[e.g. Cities & Communities]
Ready to Get Started?
[A closing line that motivates. Echo the opening problem. Connect the emotional arc.]
For Educators
Bring BTD to Your School
[2 sentences. What happens after clicking? Set the expectation: form, response time, next step. Reduce friction by making clicking feel safe and low-risk.]
Explore Our Programs →Learn More
Meet the Team Behind BTD
[2 sentences. Why does BTD exist? Who started it? Personal and mission-driven — the no-pressure path.]